Wes Schroll wondered why grocery loyalty programs rewarded people for being loyal to a store and not the brands they were buying. Today, over two million people use Fetch’s app to scan their receipts and receive points from purchasing brand partners’ products (the points can be converted into gift cards). Schroll met his cofounder Tyler Kennedy in college and Schroll dropped out of the University of Wisconsin, Madison to build Fetch in 2013. The company remains headquartered in Wisconsin and has raised $39 million in funding.