Seed money: Madison has become fertile ground for venture capitalists

Ask venture capitalists why they do what they do, and you’ll hear some different takes.

For Ken Johnson, who founded seven different companies before launching Kegonsa Capital Partners in 2004, venture capital — the business of making high-risk investments in startups poised for long-term growth — scratches an entrepreneurial itch. A company where you can work with multiple business plans at once, he said, is like the ultimate startup.